The Brief
Come up with an innovative way to get noticed by integrated marketing agencies based in Toronto.
The Objectives
The solution should aim to be creative, strategic, and done within a limited budget.
The Idea
A self-promotional marketing campaign that demonstrates my creative and strategic abilities, while also showing off my communications, public relations, and digital marketing knowledge and skills.
The Solutions
The #DreamJob4Gillian campaign will run from March 9, 2015 until March 27, 2015 and consists of five different elements:
The Results
While the long term goal of the campaign was to land me my dream job in marketing, the short term goal was to get noticed by local agencies and marketing professionals, which I successfully achieved.
To give you a better idea of the success of the campaign, here are a few key stats:
Want to hear more about the results of the campaign? Contact me!
To give you a better idea of the success of the campaign, here are a few key stats:
- The campaign was featured by two major media sources (Metro Toronto & Talent Egg)
- More than 20 individuals within my target audience actively responded to the campaign
- Approximately 30 different Toronto agencies clicked on the link to view the campaign
- The BuzzFeed quiz was viewed more than 450 times
- The bit.ly/DreamJob4Gillian link received a total of 377 clicks
- Tweets generated an average of 1000 impressions and 2.6% engagement per day
- Facebook posts had an average organic reach of 240 per day
Want to hear more about the results of the campaign? Contact me!