Strategy Intern at LIFE Agency
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November 2014 - December 2014
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- Worked alongside the strategy team during a 4-week internship at an independent, integrated marketing agency.
- Assisted in various strategy-related tasks, such as conducting research, mapping customer journeys, observing focus groups, and helping the team prepare for presentations.
- Completed an independent project about experiential marketing.
Community Manager at Neccessory Ltd.
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May 2013 - November 2014
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- Worked part-time as the Community Manager for a tech start-up that develops innovative mobile computing accessories and apps.
- Managed the social media for the company’s products, HiLO Lens and Perspective Correct.
- Developed and shared content for the company's blogs and social media channels.
- Assisted with the day-to-day operations of the company, including marketing, public relations, product testing, and customer support.
Social Media & Public Relations Intern at Neccessory Ltd.
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December 2012 - April 2013
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- Worked as the Social Media & Public Relations Intern for a tech start-up that develops innovative mobile computing accessories and apps.
- Conducted an online audit of the business to measure and evaluate the company's communications.
- Managed the social media for the company’s products, HiLO Lens and Perspective Correct.
- Created and shared engaging content on key platforms to promote the company's products.
- Created various public relations documents for the company, such as media releases and FAQ sheets.
Research Assistant at McMaster University
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December 2010 - April 2011
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- Worked as a research assistant for a communications research study, led by Dr. Christine Quail, which focused on reality TV and discourses of the nation in Canada.
- Assisted in the gathering, organizing, and analysis of information.
- Reported back to key investigator with research and key findings.
Face-to-Face Fundraiser at Sparrow Fundraising Services
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May 2010 - August 2010
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- Worked as a street fundraiser for the international face-to-face fundraising agency now known as Public Outreach.
- Worked as part of a team to successfully meet weekly targets.
- Engaged and informed passers-by about a particular charity.
- Provided passers-by with the opportunity to become one-time or monthly donors.